Ettoré Rossetti
Senior Advisor Digital, Marketing & Fundraising | Save the Children
Ettoré Rossetti serves as the Senior Advisor for the global, nonprofit, Save the Children. He has been with Save the Children for 15 years and has been practicing marketing for more than two decades. Ettoré is a catalyst for innovation and started Save the Children’s social media presence from zero to a community of more than 13 million followers globally. He started Save the Children’s digital marketing practice, social media presence and digital innovation initiatives. In 2015, he was awarded American Marketing Association (AMA) Nonprofit Marketer of the Year for his work on innovation. In 2013, he was a Webby Award Nominee for his contributions to the charity-gaming platform Gaming for Good and is known by gamer tag “Epic Moustache Man.” He championed the organization’s acceptance of bitcoin in 2013 as one of the first global nonprofits. Save the Children was one of the first 19 nonprofits to accept Apple Pay, the world’s first nonprofit to accept Venmo and Google Pay, and among the first to accept Alexa donations. In 2012, Save the Children was the first organization to livestream from the largest refugee camp in the world in Dadaab, Kenya.
He is a sought after thought leader and public speaker and has been quoted in CNN, Devex, MSNBC, The New York Times, The Wall Street Journal,The Chronicle of Philanthropy and Bloomberg Business. His most recent speaking engagements include panelist at Facebook Communities Summit, closing keynote at the 2016 Peer to Peer Forum, a speaker at the 2016 Games for Change Festival, MCON 2016, 2015 AMA Nonprofit Marketing Conference, 2014 Social Media Week, 2013 Social Media for Social Good, and 2011 Thunderbird School of Management. As an entrepreneur, he co-founded one of the first Internet marketing firms in 1995 serving dotcom and global brands such as ADiamondIsForever.com/JWT, Barnes&Noble.com, and Mercedes Benz North America. On a personal note, he is a two-time Guinness World Records™ title holder with his identical twin brother and has an exhibit in the International Tennis Hall of Fame. He is a graduate of UCONN and Seth Godin’s altMBA. He lives with his wife and two children in Connecticut, still plays and teaches tennis, and lives by the assertion “Tennis starts with love and a first serve…love what you do and always serve first.”